Product/Competitor Benchmarking

We have worked with companies on product/competitor benchmarking.  Our experience has extended across benchmarking sales and product strategies and making specific client recommendations. 


Product, pricing and sales strategy benchmarking
Context
Leading print and online publisher with a large domestic market share is facing challenging economic conditions and structural decline in its core markets
As part of its planned restructuring, it is keen to benchmark the performance of its commercial operations against peer companies in Europe and North America

Approach
Identified relevant peer companies in USA, Canada and Europe
Undertook research through expert interviews and mystery shopping
Provided client with a series of recommendations on product, pricing and sales team structure


Telecom Operator - Publisher agreements in the Yellow Pages market
Context
Leading yellow pages publisher owned by an incumbent telecoms operator 
As part of a potential restructuring, it is keen to understand the commercial and legal arrangements between incumbent telecoms operators and yellow pages operations that they have divested. 

Approach
Identified relevant peer companies in North America and Europe
Undertook research through interviews with companies and other industry professionals
Provided client with a detailed understanding of key commercial and legal arrangements and the broader regaultory environment for the directories sector